ATTENTION ALL BLOGGERS AND WEB JOURNALISTS:
It is completely unnecessary for you to ever use this phrase! Web pages have been around for a few years now, and most readers do grasp the concept of having to scroll down in order to see the rest of the article.
More after the jump!
And who the Hell decided that a picture or banner ad interrupting the text should be universally referred to as a "jump" anyway? There's no jumping taking place; it's just a damned picture on a page!
Seriously. It makes me sick to see the way all you lemming-like people on the Internet unquestioningly adopt and use such meaningless phrases. You're destroying our language and culture, and you're too stupid to even notice or care.