It has come to my attention that a Brazilian Web site called News Errado has republished one of my previous blog entries! Check it out:
News Errado
Either Google's translation tool leaves something to be desired, or they're calling me a gringo!
Which is fine. You can pretty much call me anything you want as long as you include a link to my blog.
;-)
Thursday, January 7, 2010
Wednesday, January 6, 2010
Badge Engineering
Recently spied in San Francisco:
At first glance, this Scion XB in BMW clothes would appear to be the epitome of rice: A cheap, Japanese car festooned with badges and styling elements from a much more prestigious, better-performing make and/or model.
However, I have to give this car's owner some credit, because it appears to be more of a rolling sight gag than an attempt to disingenuously elevate the status of the vehicle or its driver. In fact, it is a rather well-executed gag. Any fool can glue a BMW badge to a Scion, but who takes the time, or has the skill, to retrofit the twin-kidney BMW grille, or to acquire genuine BMW rims and make sure they fit properly?
I do find it curious that this car's front end wears a Mini emblem, whereas the rear carries the badge of an entirely different model, the 2.5ix.
The Mini badge is interesting in that Mini is actually a separate marque owned by BMW, as opposed to being simply a BMW model. But never mind. The overall effect is rather whimsical. Unlike so many of the customized look-at-me cars out there, here's one that doesn't take itself too seriously. I like that.
At first glance, this Scion XB in BMW clothes would appear to be the epitome of rice: A cheap, Japanese car festooned with badges and styling elements from a much more prestigious, better-performing make and/or model.
However, I have to give this car's owner some credit, because it appears to be more of a rolling sight gag than an attempt to disingenuously elevate the status of the vehicle or its driver. In fact, it is a rather well-executed gag. Any fool can glue a BMW badge to a Scion, but who takes the time, or has the skill, to retrofit the twin-kidney BMW grille, or to acquire genuine BMW rims and make sure they fit properly?
I do find it curious that this car's front end wears a Mini emblem, whereas the rear carries the badge of an entirely different model, the 2.5ix.
The Mini badge is interesting in that Mini is actually a separate marque owned by BMW, as opposed to being simply a BMW model. But never mind. The overall effect is rather whimsical. Unlike so many of the customized look-at-me cars out there, here's one that doesn't take itself too seriously. I like that.
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