Vitriol and observations from an extremely angry little man.

Showing posts with label automobile. Show all posts
Showing posts with label automobile. Show all posts

Wednesday, January 6, 2010

Badge Engineering

Recently spied in San Francisco:
















At first glance, this Scion XB in BMW clothes would appear to be the epitome of rice: A cheap, Japanese car festooned with badges and styling elements from a much more prestigious, better-performing make and/or model.

However, I have to give this car's owner some credit, because it appears to be more of a rolling sight gag than an attempt to disingenuously elevate the status of the vehicle or its driver. In fact, it is a rather well-executed gag. Any fool can glue a BMW badge to a Scion, but who takes the time, or has the skill, to retrofit the twin-kidney BMW grille, or to acquire genuine BMW rims and make sure they fit properly?

I do find it curious that this car's front end wears a Mini emblem, whereas the rear carries the badge of an entirely different model, the 2.5ix.

The Mini badge is interesting in that Mini is actually a separate marque owned by BMW, as opposed to being simply a BMW model. But never mind. The overall effect is rather whimsical. Unlike so many of the customized look-at-me cars out there, here's one that doesn't take itself too seriously. I like that.

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